Focus groups in Korea: dos and don’ts

Focus groups in Korea: dos and don’ts

Over the years, at Astrid Global we have managed plenty of focus groups for foreign companies. Focus groups are a great way to do market research, get a glimpse of the Korean market and understand whether your potential Korean clients or users understand and like your products before launching them. However, one needs to follow […]

Top 20 Advertising Agencies in Korea

Top 20 Advertising Agencies in Korea

Many of our clients in Europe and US often ask us what is the best agency to run an ad campaign in the Korean market. With so many fish in the vast agency sea, picking the right one can be tricky. It is crucial for your brand to have a clear understanding of what you […]